- Jul 16
- 4 min
- Apr 28
- 3 min
- Apr 24
- 5 min
- Apr 15
- 4 min
- Apr 15
- 4 min
- Jan 22, 2018
- 3 min
Blogging: Should Publishers Try It, Too?
A long time ago in an Internet far, far away, blogging wasn’t everyone’s cup of tea. Trained professionals including reporters, editors, and
- Nov 9, 2017
- 3 min
Ads as “Content Blockers”: Publishing’s Bleak Future?
Very few things can kill a publication quicker than overwhelming ads. Though traditionally publishers have spent little on advertising ventu
- Oct 30, 2017
- 3 min
Tell-Tale Signs Your Content Is Over-Branded
You’ve heard it a million times by now, right? “Too much of anything is bad.” Yet surprisingly, the old axiom still rings true today....
- Jul 12, 2017
- 2 min
Consistency in Covers
In our Magazine Cover 101 article, we touched on how keeping the covers of your publications consistent is an easy way to strengthen your br
- Jul 6, 2017
- 2 min
Six Ways to Instantly Make Your Content More Readable
Nielsen and Morkes’ pioneering study revealed that 79% of web users skim through online content instead of reading it entirely. For digital
- Jun 7, 2017
- 3 min
3 Things that Turn Off Your Audience Every Time
We’re going to let you in on a little secret: you need to subtly condition your audience to generate more clicks, subscribes, and sales for
- May 26, 2017
- 3 min
Making Mood Boards
While mood boards may seem like a frivolous waste of time, they’re actually time savers. If you’re pitching design ideas to a client, it’s a
- May 15, 2017
- 3 min
The Worst Publishing Advice You’ll Ever Hear
You might think we’re crazy, but the horrible advice we’re about to give you actually serves a purpose: it will help you succeed at...
- May 9, 2017
- 3 min
Hierarchy of Typography
A solid hierarchy of typography will guide your readers through your publication. Your choices of fonts, weights, and sizes determines what