Content marketing is quickly gaining speed in the automotive industry.
To engage with clients, involve themselves more in the buyer’s journey, and generate high-quality leads, car brands should embrace digital transformation and take their marketing online. How? By rethinking their digital marketing strategy and repurposing legacy assets (like those listed below) for the modern, digital crowd:
Owner manuals - for helping customers learn the ins and outs of recently purchased vehicles.
Brochures and catalogs - for marketing new vehicles and maintenance offers.
Magazines - for engaging readers and promoting interest for new cars.
If you’re interested in learning more about content marketing and its place in the automotive industry, check out our latest white paper, Staying Ahead of the Digital Curve With Joomag, below:
Top 5 car brands using content marketing to drive business growth
1. Groupe Renault
Group Renault has been making cars since 1898, sold 3.76 million vehicles in 2017, and operates in 134 countries today. To meet the major technological challenges of the future while continuing to pursue profitable growth, the company is focusing on international expansion and brand synergy.
"Passion for life."
Ever since the Subaru 360 was released in 1958, SUBARU has been consistently aiming to deliver the safest cars on the road, excellent driving performance, and intelligent packaging. This concept is applied to each and every vehicle the Japanese company produces.
"Confidence in motion."
Present in almost 160 countries with more than 10,000 points of contact, Peugeot is the world's only brand to market complete mobility in its cars, scooters, bikes, and other products. Peugeot’s ambition is to establish itself as the definitive upmarket full-line manufacturer with glob.
"Motion & emotion."
4. Nooteboom Special Trailers
Nooteboom Trailers B.V. is a leading international company offering innovative and complete solutions for abnormal transport. It builds trailers of the highest quality and with payloads of up to 200 tons. Noteboom’s product range includes semi-trailers, low-loaders, drawbar trailers, and semi low-loaders.
"Efficiency that gets you there."
Audi is synonymous with sporty vehicles, high-quality builds, and progressive design. Its famous German motto, “Vorsprung durch Technik,” means “progress through technology” in English. The Audi Group is among the world’s leading producers of premium cars.
"Progress through technology."
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