Real Estate Newsletters: Closing Deals with Content
Publishing a real estate newsletter takes a lot of work, but the payoff’s HUGE. The best ones empower buyers with the information they need to negotiate and make smart purchasing decisions. After all, buying a home is one of the biggest financial decisions they’ll ever make!
Uncovering the value of real estate newsletters
Email newsletters keep people close to you. Although social networks like Facebook and Twitter are all the rage right now, lots of people still don’t use them (crazy, right?). But everyone has an email address. In fact, the average person checks his or her inbox about 15 times per day. And CTAs in emails are nearly 4x more effective than they are on social networks.
Realtors use email newsletters to market themselves more efficiently, drive traffic to their websites, build strong relationships with clients, and keep motivated buyers aware of hot property listings in the area. A winning newsletter includes hyper-local information alongside broader market content - with an added personal touch.
Create a real estate newsletter by uploading a PDF
Once you’ve figured out your newsletter’s goal (and which types of content you’re going to include), it’s time to start creating it. The good news is that content marketing platforms make the process incredibly easy. If you have a PDF file with pre-existing content on it, for example, you can upload it to your platform of choice and convert it into an interactive publication within minutes.
Add interactive elements like videos, photo galleries, and plugins after it’s converted!
Create a newsletter from a template
Sometimes, all you need is a little inspiration to get those creative juices flowing. A good ol’ fashioned template can help you find it. A template is like an empty picture frame. Pick one that’s capable of showcasing impactful content (and your brand) in the best way possible. There are thousands of free, customizable templates out there. Work with ones that catch your eye. Learn more about creating online newsletters here.
More features to consider
If you’re going to use a content marketing platform to create a real estate newsletter (and you should), do your research first! Here are a few important features your platform of choice should have:
Branding options: add logos to your content, customize digital viewers, change background colors, etc.
1-click updates: edit published newsletters in real-time.
Distribution channels: share newsletters on social networks, personal websites, and custom branded apps.
Lead generation tools: add lead gen pop-ups to your content, embed email subscription forms, hotspot links to external websites, and use built-in CRM systems to manage email lists (yes, some platforms can do it all).
Analytics: want your newsletter to succeed? Measure its performance. Many creative platforms offer content, traffic, geolocation, and device insights to help you determine what is and isn’t working with your content.
Real estate newsletter examples
Yeesh. Have you seen the Internet lately? It’s filled to the brim with real estate newsletters. Luckily, we’ve sifted through them all and curated our top three picks below: