Mass Mailing - a Beginner's Guide
There are TONS of ways to promote your product, service, or business.
One, however, is disrupting every industry it’s involved with. And it’s not slowing down either.
It’s email marketing and, according to OptinMonster, it works: “every dollar you spend on email marketing has the potential to bring you a $44 return.”
We busted out the calculators and did the math. That’s a potential ROI of up to 4400%.
Like a well-written piece of code, email marketing has many working components. An important one is mass mailing.
Mass mailing in a nutshell
Mass mailing is the process of sending the same email to a large group of contacts at one time. It repeats your company’s message and helps you stay top of mind with prospects, clients, or anyone else you do business with. It’s also commonly referred to as an “email blast.”
Some emails are personalized; others are not. Moreover, the audience you’re trying to reach may or may not be targeted. Mass mailing is a popular option for many businesses. Why? Because it’s a quick way to get your brand’s message out there and keep it front and center.
Mass mailing’s role in marketing (spoiler alert: it’s huge)
For small startups and large enterprises, mass mailing is a quick way to engage with lots of people. And with marketing automation platforms dominating the martech landscape today, it’s only getting easier.
That makes us happy.
Mass emails can spotlight new product launches, keep customers updated on company news, build important relationships, and highlight upcoming events, sales, or limited time offers. Whereas the reason is particular, mass mailing’s goal is consistent: to encourage recipients to do something. It’s also great for sharing content that’s relevant and educational.
Mass emails are a convenient way to streamline the customer acquisition process (i.e. subscribers sign up for your email list, complete the embedded signup form, and register as new customers in bulk).
Acquiring new customers is great, but overlooking the ones you already have isn’t. Mass emails can also help marketers retain clients and develop repeat customers.
Mass mailing in different industries
Industries across the globe are sending mass emails to reach more people in less time. Here are some examples:
In retail marketing, mass mailing is a creative way to encourage online or in-store purchases with branded content (like email offers).
In the hotel & travel industry, getting repeat business from existing customers is essential. An enticing email newsletter loaded with promotional offers, destination guides, recommendations, tips, reviews, and signup forms can give any travel business a leg up on the competition.
In real estate, established agents with hundreds of clients under their belts are always busy. Keeping in touch with multiple clients isn’t easy, but an automated mass mailing service can alleviate the pressure and free up busy schedules.
Quick tips & tricks
Collect. Create. Segment.
Collect important customer data, create customer profiles, and segment your lists! That way, different subscriber groups can receive messages that are relevant to them.
“Email scrubbing” refers to the process of removing unengaged subscribers from your list(s). Email addresses are always changing, so it’s important to remove any inactive ones whenever you can.
Include valuable content
Even if your email isn’t personalized, it’s always a good idea to pack it with content that’s interesting to your audience. It all boils down to how well you segment and personalize your lists.
Keep it simple
If you’re sending an email to thousands of different people, it should NOT have a thousand different things in it. Focus on a single topic. You’ll never get your point across if you cover too much ground.
Have a call-to-action (CTA)
A clear-cut CTA spurs people into action. “An email should continue a conversation or interaction between a brand and a consumer,” says Campaign Monitor.
Mass mailing with Joomag's Awesome CRM™
Looking for an email service provider (ESP) that lets you do it all, and more?
Joomag is the all-in-one platform empowering businesses to create, distribute, track, and monetize interactive content.
Its built-in CRM doubles as a flexible ESP, empowering businesses to create and send mass emails from one platform. How? WIth easy-to-use creation features, including:
Customizable templates and campaigns
Responsive drag & drop editing tools
Editable content areas (subject lines, sender names, multimedia elements)
Track every email you send with Joomag's deliverability metrics, including click and open rates, unsubscribes, and recipients. You'll be notified of any undelivered messages so you can track bounced emails, too.
There’s a lot more under the hood. Learn all about Joomag’s email marketing services over here.
Reach more people in less time with a mass mailing campaign.