Everything You Need to Know about Travel Newsletters
That’s a lot of paper! So when it comes down to it, the more information travelers have, the better off they’ll be. Luckily, giving it to them is easy with a travel newsletter.
Tourists subscribe to travel and hotel newsletters because they’re informative, educational, and fun. Each one is a gateway to the industry, offering the latest news, trends, and content that sightseers care about. They’re not boring either; the best newsletters keep readers informed with fun and engaging content.
Benefits of email newsletters for consumers
Scouring the Internet for affordable vacation package deals like it’s your second job? You’re not alone. It’s a drawn-out process and it can take a long, long time. So why waste it when you can have exciting offers delivered to your inbox instead? For the average consumer, travel newsletters are incredibly convenient. Just leave the legwork to the professionals!
Benefits of email marketing for travel brands
Synonymous with email newsletters is email marketing — the process of promoting products or services through electronic mail.
The travel industry is one of the world’s biggest, contributing around $7.6 trillion to the global economy. That’s according to Statista; check out their findings below.
Email plays an important role in our professional and personal lives too. 3.7 billion people around the world use it (more than half of the planet’s entire population).
What does it all mean? Competition, and lots of it. But it’s also a great opportunity for travel brands to tap into larger markets with email marketing. 87% of marketers say it’s the most effective lead generation channel out there. With email marketing, travel brands can:
Find new customers, retain the ones they already have, and build strong brand identities.
Feed leads with new, relevant information and convert them into customers.
Catch quality leads and turn them into brand advocates.
Provide clients with important details about their trips.
Use data to analyze subscriber activity and create relevant offers.
Maximize ROI from content. You can earn up to $38 for every $1 spent on email marketing.
Establish themselves as industry experts.
Travel agency newsletter tips and ideas
Newsletters are proactive. By subscribing to yours, people are welcoming you into their inboxes. And that’s a very, very personal space. Here are some useful tips you can use to keep them there.
1. Keep it short
Our attention spans aren’t long. Try to keep your email newsletters around 200 words, or about 20 lines of text.
2. Link away!
Build brand awareness by including links to your blog, website, social media accounts, and other channels you’re using.
3. Get your email list up and running
Choose an email service provider that offers travel-themed templates (more on that later) and email capture tools. You’ll need both to build your newsletter and subscriber base, respectively.
4. Offer incentives
Make ‘em an offer they can’t refuse. Hand out special discounts or coupons when someone subscribes to your newsletter. You can even try running a contest! Just ask for an email address in exchange for an entry.
5. Get creative (and specific) with your content
There are tons of travel topics to choose from. But it’s always best to focus on one in your newsletter. Here are some ideas:
Food recipes and dishes from around the world
Travel packing checklist
5 things to do before you travel (preparations)
A collection of your best photos
Travel hacking tips
Best travel insurance companies
Top 5 lessons learned from traveling
How to start a travel blog
Interviews from industry experts
Round ups of must-read travel articles
Special discounts and contests
“How-to” newsletters that solve specific travel problems
6. Know when — and how often — to reach out
A survey conducted by MarketingSherpa revealed that 61% of users prefer receiving a promotional email at least once a month. 15% said daily promotional emails wouldn't bother them at all. Altogether, the study concluded that 91% of users don’t mind promotional emails in general. Test the waters and find out which send times work best for you.
Getting started: Create a travel newsletter by uploading a PDF file
If you’ve already settled on the look and content of your newsletter, you can upload it to a content marketing platform (CMP) and convert it into a customizable publication.
Then add engaging visual elements — like videos, photos, and interactive plugins — to keep readers invested. Plugins include feedback and subscription forms, social sharing buttons, and rating add-ons.
Visual elements grab and hold your audience’s attention. They’re easier to process than text, too. Combining text with strong visual content offers a more comprehensible viewing experience for your readers. Your content is easier to understand, and viewers won’t tire themselves out from reading long lines of text.
Create a newsletter from a template
Templates save you time and money. Moreover, they look great on all devices. If you’re looking for a little inspiration, a travel newsletter template can help you find it. Select one (they’re everywhere) and edit it as much or as little as you like.
More features to consider
Branding: every newsletter you create must be loyal to your brand image. “Brand-ify” yours by including logos or changing its color theme. Branded apps are ideal for reaching out to mobile travelers and keeping them informed of any special offers you’re running.
Distribution: use short links to share your newsletters on social media. Link them to your custom domain, or embed content on personal websites and blogs.
CRM: use CRM systems to create engaging emails and distribute them to your followers. Launch custom email campaigns, manage contacts, and forge meaningful relationships with your subscribers.
Lead generation & management: technology has leveled the lead gen playing field. Today, any agent can generate high-quality leads directly from his or her newsletter.
Content analytics: tracking analytics provide visibility into content usage and engagement patterns. Use them!
Impactful travel and hotel newsletters draw more people to your brand. But keeping them there is a different story. If you’d like to learn more, check out Joomag’s free white paper. It’s packed with useful information to help you get started.
Travel newsletter examples
Luxury Travel Agency
Hotel Alpine Palace