The 10 Habits of Successful Publishers
What defines success? It’s a difficult question to answer because it doesn’t have a concrete one. Success means different things to different people, but all successful publishers share a common trait: they are creatures of habit. Good habits develop over time and great publishers stick to them until they become second nature.
Below we’ve aggregated the 10 habits successful publishers frequently employ to unlock their superpowers.
1. Setting an Ultimate Goal
Having lots of goals looks great on paper, but smart publishers know you’re more likely to abandon them if there are too many. They always have one objective that takes priority over the others.
2. Learning to Say “No”
You tried something new with your publication and it failed miserably. Learn to say no to things that aren’t working for your content and work towards something that does.
3. Giving it 100%, 100% of the Time
Your publication is an extension of yourself. It will plummet if you don’t have any confidence in it. Put your heart and soul into your content and it will soar.
4. Embracing Mistakes
People make mistakes. Successful publishers make mistakes. It’s how they learn. If you don’t slip up every now and then, you will not improve and grow as a publisher.
5. Mapping Out a Plan
Devise a strategy for your publication before the week begins. Allot a specific amount of time to each task every day, commit to that task, and watch what happens.
6. Focusing on the Here and Now
Regretting yesterday only wastes time for today. Being anxious about tomorrow will only sap energy needed for the future. The successful publisher does neither. His only focus is on the present so he can complete his tasks more efficiently.
7. Thinking Mobile
Forward-thinking publishers think big. They seek opportunities to quickly expand their reader bases and open up new revenue channels. Mobile audiences can help accomplish both, and winning publishers know that.
8. Using Data to Improve
Digital publishing is data-driven publishing. A requisite for making smart content investment decisions is knowing which content needs to improve. Strong publishers get in the habit of using meaningful analytical insights to help with this process.
9. Building and Leveraging the List
Email lists—they’re super important to successful publishers. Having a subscriber’s name and email address is crucial for launching effective marketing campaigns for your publications.
10. Having a Customer-Centric Mentality
Your readers will directly contribute to your success as a publisher. More importantly, they will help you determine which direction your publications should go in. Always keep them in mind and listen to their feedback.
We may know a thing or two about successful publishers, but we’re always surprised to learn more about them and what makes them tick. But what about you? Which habits define you as a publisher? We want to know, so reach out to us on our social media channels like Facebook, LinkedIn, Twitter, and Google +.