Mistake #1: Designing for desktop
What to do instead: Mobile first design
Since digital design is created primarily on our desktops and laptops, designing for those devices first and then cutting it down to look good on mobile later is an easy trap to fall into. However, mobile internet usage has been on the rise, finally topping desktop usage in October 2016 according to Statcounter.
While designing for mobile first may seem restrictive, think of it instead as a way to help you hone in your most important points. It’s a great way to stay on message without being tempted to add any unnecessary content. Google is also ranking mobile-friendly sites higher, making this an easy way to increase your SEO. On the other hand, that’s not to say that you should ignore desktop users entirely. Most e-commerce transactions still happen on a desktop device.
Luckily, the magazines are easily translatable to the layout of most digital devices. While most desktop design is horizontal, magazines feature vertical designs. Designing your publication with our Crater Editor allows you to preview how your publication will look like on both mobile and desktop platforms, allowing you to serve all users.
Mistake #2: Static layouts
What to do instead: Go beyond the printed page
It’s an oversight to think that designing a digital magazine is exactly like designing something in print. While many design principles are universal, digital publishing offers far more functionality than a print-only publication can only dream of. A great collection of photos might be limited by print space and ink costs, but a digital publication allows you to insert a gallery of photos instead. If a picture is worth a thousand words, then an embedded video can express a countless amount.
That’s not to say you have to start over if you’re already sitting on a well designed magazine. Crater Editor allows you to upload pre-existing PDFs. After that, you can customize them with interactive elements in no time. For example, Treefort Magazine uses embedded video and pop-up photo galleries. Should you choose to go the physical copy route, we make it easy for you to publish a print-friendly version as well.
Mistake #3: One-way interaction
What to do instead: Create a conversation
For all the work that goes into a print magazine, once it’s off to the printers, the work of the content creator is done. However, digital magazines don’t have that kind of limitation. Go beyond the one and done publication style of a print publication and interact with your readers in real time!
How? Plugins allow readers to instantly respond to content, letting you know what’s working and what can be improved on. Our Professional Online Editor offers options as simple as ratings stars or as in depth as a comments box. Put these tools to work and you’ll be raking in the feedback from your audience in no time!