People just can’t stop watching videos online. They’re addicting, and popular websites like YouTube are arguably the richest sources of entertainment in human history.
And canine history.
YouTube’s actually the second largest search engine in the world. Surprised? You shouldn’t be. The website rakes in over 4 billion video views each day, more than 400 million daily views on mobile devices, and over 60 hours of video are uploaded every minute. That’s bonkers.
You can watch a video and learn anything, enjoy your favorite songs, start fights with complete strangers, or laugh at people making complete fools of themselves. What’s not to love? In fact, video is so popular that it’s expected to drive 80% of all Internet traffic by 2019.
People love video, but what about businesses? Well, they’re people too. However, corporations are taking videos a bit more seriously. For small businesses especially, video content marketing is an excellent way to attract and educate customers.
What is video content marketing?
It’s content marketing, but with (you guessed it) videos! Video content marketing refers to the process of creating and distributing informative video content to target audiences. Marketers use it to attract qualified leads and eventually convert them into repeat customers.
There’s a lot of strategy involved with video content marketing. You’ll have to consider how it fits into your overall marketing mix and how well it integrates with other channels you’re using (blog articles, landing pages, social media, etc.).
Above all, video content marketing puts the wants and needs of the consumer first. It doesn’t sell; it teaches. When executed properly, it drives more profitable customer action than a shoehorned sales pitch ever could. Video content marketing is incredibly convenient for consumers, but it’s also a versatile and appealing way for marketers to reach them.
Advantages of video content marketing
Visual content drives more engagement. According to the Content Marketing Institute, people are about 10 times more likely to engage, comment on, and share videos compared to blogs, social media posts, and other channels typically included in a marketing strategy.
Videos are powerful storytelling tools. You can leverage them to connect with your target audience on an emotional level, showcase your brand in impactful ways, create long lasting relationships, and spread new ideas through meaningful stories.
Videos comprise a strong mixture of visuals, sounds, and motion. The best ones create deep and sincere connections with people while positioning your brand above the rest.
Trying to convert more customers? Use video, plain and simple. 71% of marketers surveyed in Vidyard’s 2018 report said that video conversion rates consistently outperform other marketing content.
Higher retention rates
65% of viewers watch more than ¾ of a video, says Brainshark. Text-based content can’t compete with that. Include video and get your message across more effectively.
Video content marketing facts and stats
Video is the future of online content and should play an important role in your marketing strategy. Here’s why:
Video is on track to account for 80% of all consumer Internet traffic by 2019.
Videos on social media generate 1200% more shares than images and text combined.
4x as many consumers would rather watch a video about a product than read about it.
87% of online marketers use video content in their marketing strategies.
Video marketers generate 66% more qualified leads per year.
97% of companies say explainer videos help customers understand their businesses better.
84% of consumers have bought something after watching a video about it.
92% of mobile video viewers share video content with other people.
Top 5 industries using video content marketing
Video content marketing’s the real deal, but who’s actually investing in it? A lot of industries, actually. Here’s what Wibbitz’s latest report found:
81% of marketers in the manufacturing industry said they’re using video in their marketing strategies (more than any other industry surveyed in the report).
Financial companies are adopting video-first content strategies to build rapport with their customers. Explainer videos, for example, educate customers on important transactions and help them feel more at ease when conducting business with banks.
3. Public Relations
With video projected to saturate every communication channel on the web, PR firms are investing in in-house video strategies to keep pace with emerging trends.
4. Real Estate
MIllennials form the largest market segment of homebuyers, and 44% of homebuyers purchase properties that they find on the Internet. Unfortunately, tons of online platforms list and relist the same ones. But real estate agents aren’t giving up. Instead, they’re using video to bolster their portfolios and stand out from the competition. Virtual tours, for example, are interactive and viewer-friendly. Agent spotlights provide prospective homebuyers with more information on the people they’ll be working with.
Your health is important, and selecting an insurance plan can impact your life in ways you don’t expect. Today, more and more health insurance companies are walking customers through the process and catering to their specific needs with explainer videos. Hospitals are educating patients like never before, breaking down common procedures in layman’s terms while covering important trends.
Video content marketing with Joomag
Most people scoffed at the idea of a video marketing platform years ago. But with more consumers now preferring video in lieu of traditional text-based content, marketers need a single place to manage and measure the success of their video content.
It’s important to be authentic as the demand for video rises. And you can with Joomag. It’s the all-in-one content marketing platform trusted by over 700,000 businesses worldwide.
With Joomag content marketing platform, marketers can embed videos in any interactive publication they create. Videos can be extracted from your PC, YouTube, or Vimeo. To see how it works (it’s really easy), check out our video tutorial.
For brands, videos are powerful marketing tools. And nearly three-quarters of consumers prefer videos to text marketing. Below are some examples from Joomag publishers who are improving their conversion rates across the board with video content marketing.