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As a digital publisher, you need to ask yourself a very important question: are my publications ready to go mobile? Are they mobile optimized? It’s a good question, too, because more than 3 billion people worldwide now use the internet and 80 percent of them access it from their smartphones!
Creating mobile-optimized digital magazines
Joomag specializes in mobile optimization and ensures your digital magazines will be ready for mobile devices. Remember: if you’re not catering to your mobile audience, you’re excluding a HUGE chunk of your readership from enjoying your awesome content.
Mobile-optimized native apps
Native apps are what first come to mind when you think of an app. Users purchase them from distribution platforms (like Google Play), they appear on mobile devices, and then users click on their icons to launch them. Native apps are an integral part of proper mobile optimization because they are reliable, fast, provide a user-friendly experience, and can incorporate other features from users’ phones (like swiping gestures). Useful, right? That’s why we provide the Joomag Newsstand app for both the App Store and Google Play which can then be seen by over 5 million monthly visitors!
Mobile-optimized branded apps
Branded apps, with their ability to build brand awareness, are another key aspect of mobile optimization. They can take your content marketing efforts to the next level by increasing your app, brand, and publication’s visibility at the same time. Personalizing your app with your logo reinforces your brand’s main qualities and allows readers to recognize your work easily. And it’s all possible with Joomag. We let you personalize your app with your logo and increase your discoverability by placing it on the App Store and Google Play.
When it comes to mobile optimization, having custom mobile versions of your publications is a great idea, too. You need to consider the different viewing experiences on desktop and mobile devices. On desktops, for example, readers of your publication can flip through 2 pages at a time. On mobile, however, they’ll only be able to view your content on a single-page basis. If your magazine includes a picture that spans across 2 pages, mobile users won’t be able to experience the full image. This is why mobile optimization is handy. It’s important that you optimize your content by having customizable versions of it. With Joomag, you have the ability to change how your publications are viewed on both desktop and mobile devices.
There’s nothing more off-putting than poorly mobile-optimized digital publications. So guarantee your readers are having a great time with yours by ensuring they’re mobile-optimized!
Learn how to create a mobile-optimized digital magazine with Joomag!
FAQ
1. Why is mobile optimization important for digital publishers?
Mobile optimization is crucial for digital publishers because a significant portion of internet users access content through their smartphones. With more than 3 billion people worldwide using the internet, and 80% of them accessing it from their mobile devices, failing to optimize content for mobile can result in excluding a large portion of potential readership.
2. What are mobile-optimized native apps, and why are they important?
Mobile-optimized native apps are applications designed specifically for mobile devices and can be downloaded from platforms like Google Play or the App Store. They offer reliability, speed, and a user-friendly experience, incorporating features like swiping gestures. These apps are essential for proper mobile optimization as they provide readers with easy access to content, enhancing user experience and engagement.
3. How can branded apps contribute to mobile optimization for digital publishers?
Branded apps play a vital role in mobile optimization by increasing brand visibility and awareness. They personalize the user experience by incorporating the publisher's logo, reinforcing brand identity, and making content easily recognizable. With branded apps, publishers can elevate their content marketing efforts and reach a wider audience, thereby enhancing their overall mobile presence and engagement.
