How to Create a Flipbook from InDesign

Updated: Sep 30


digital flipbook

There’s so much content on the internet, and accessing it all has never been easier. Innovations in digital media have spurred an unprecedented wave of new content creation and distribution paradigms. Businesses can now share content in an instant, and customers can consume it wherever and whenever they want. Indeed, the future is now.

The future is now.

A changing media landscape isn’t anything new, but its impact on the digital publishing industry certainly is. The industry itself continues to boom, transforming into a core pillar of the modern information society. But the world keeps turning and every day brings us something new and exciting to follow. Take, for example, the growing popularity of the digital flipbook.


digital flipbook

Flipbooks: they’re flippin’ awesome.

What is a Digital Flipbook?



A digital flipbook is an online publication (online magazine, online catalog, digital brochure, etc) that mimics the look and feel of an actual, physical book (or anything else that has pages you can physically turn). They’re typically used in lieu of static PDFs and paper publications like magazines, reports, brochures, and catalogs. While digital flipbooks are great, people are naturally hard-wired to flip through paper pages (and may even prefer it). And that’s great because online flipbooks retain the same page-flipping experiences we’ve all come to know and love!


With Joomag, publishers can convert any InDesign magazine, catalog, brochure

or document into a highly engaging, interactive HTML5 flipbook.

Here’s how:

After you’ve created a publication with InDesign and packed it into a PDF, you can quickly convert it into a digital flipbook and supercharge it with interactive elements. It’s a faster, more intuitive way to customize PDFs and turn them into dynamic content that readers can’t put down.

After the conversion process is complete, use Joomag’s Crater™ Editor to add photos, slideshows, Youtube/Vimeo videos, and dynamic widgets. Want viewers to jump to a specific page? Include a widget that lets them do so with one click. It’s that easy.


If you’re wondering how to get started, here’s how it all works in 3 easy steps with Joomag:

  1. After you’ve created your flipbook from InDesign, save it as a PDF. Then log in to your Joomag account (or sign up) and upload it to our platform.

  2. Bring your flipbook to life by adding all kinds of internal and external links, videos, images, and interactive widgets like polls and surveys.

  3. Publish and distribute your content wherever you like. Embed it on your website, promote it across social media, feature it on your very own branded app, use shareable links, and more.

But wait: You might be wondering why you should convert PDFs into HTML5 content in the first place. We’ve got you covered:


Benefits of converting PDFs into HTML5 digital publications

Digital publications are available on multiple devices. And they’re responsive, too. HTML5 technology is accessible and can transform any PDF into a responsive digital publication regardless of the viewing device. It enables readers to zoom in on the tiniest details and find relevant content more quickly. Converted flipbooks also retain every link, email, and predefined element of the original PDF. And with razor-sharp text and image quality, what’s not to love?

There’s branding. Static PDF content can’t be dynamically branded. HTML5 content can incorporate rich, brand-specific media that encourages viewers to get to know your company. A well-branded publication helps your brand stand out from the crowd.

HTML5 content is interactive and engaging. An HTML5 flipbook provides a unique viewing experience. You can flip through its digital pages with ease. A visually striking format encourages an engaged, “locked-in” user experience. Businesses can add clickable videos, links, lead capture forms, interactive charts, web embeds, dynamic widgets, and other interactive elements to provide more information about a particular product or service, which is great for content marketing.

Distribution is fast, easy, and cheap. Incredibly simple to distribute, HTML5 flipbooks help companies cut down on hefty print, distribution, marketing, and advertising costs. Use share links, embed publications anywhere on the internet, or leverage various email marketing and CRM tools that digital publishing platforms like Joomag can provide.

You can track everything. Information is power, and leveraging the right kind can work wonders for your content. Granular analytics tell meaningful stories about your content and who sees it. You’ll know which parts of your publication are read most, where readers come from, how they’re interacting with specific pages, and which links are clicked on the most. A data-driven strategy is the best way to improve sales and marketing initiatives


With technology continuing to evolve every year, PDFs aren’t enough anymore. The rules have changed; every piece of content you create HAS to be responsive, user-friendly, and engaging. That’s why more and more businesses are choosing to convert their PDF files into HTML5 content with Joomag.



Convert your PDF into an interactive HTML5 flipbook with Joomag!