The importance of data in addressing business challenges cannot be overstated.
But there’s a problem: How do companies collect the right information and capitalize on it to increase customer loyalty and revenue?
While Universal Analytics (UA) is the most widely used web analytics service, it’s not the only solution. Nor is it the best way to track and report traffic.
Achieving meaningful business outcomes requires more than just aggregating data; it also requires analyzing and strategically applying it to existing processes.
Joomag is an industry-leading publishing and content performance platform that empowers businesses to create, distribute, measure, and improve their content.
Over the past few months, we’ve updated and improved our analytics technology, Joomag Analytics (JMA), to help companies transform engagement metrics into actionable insights, quantify content performance, segment audience data, and maximize ROI.
Here’s everything that you need to know.
What Is JMA and Why Should You Use It?
JMA is behavior analytics software that provides comprehensive data and analytics to help businesses measure content performance and reader activity. It includes:
Audience Insights (reader activity, geolocation insights, device insights)
Content Insights (most popular content, page performance, link performance, page views)
Behavior Insights (engagement, reading progress, retention)
Acquisition Insights (traffic sources)
JMA enables businesses to get a complete view of their customers’ viewing activities to unlock the full potential of their content.
Still on the fence? Here are a few very good reasons why you should seriously consider JMA:
No two users are identical; each has unique preferences, behaviors, requirements, and expectations. However, JMA provides relevant data, so campaigns have the information they need to succeed.
When identifying customer preferences, likes, and dislikes, gut feeling isn't enough. In addition, identifying prospects and understanding their needs is crucial to every business's success. JMA can be used to track top-performing content and repeat customers.
JMA’s filtering and segmentation tools allow you to dig deeper into data and determine how readers, prospects, and customers interact with your content. You can also compare content performance based on different audiences.
Segmentation, or the high-level categorical classification of your customers, reveals more details about a subset of your customers (or a subset of a segment of your customers). Detailed segmentation is the first step when deciding whom to target with customer experience initiatives. For more information on how to work with JMA’s filters and segments, check out this article from our Help Center.
Who Can Use JMA?
From small, independent businesses to Fortune 500 companies like Cisco and HP, looking for in-depth analytics can start using JMA today.
Here’s how over 500,000 customers use Joomag:
Communication and HR teams to track, measure, and optimize content, such as staff magazines, annual reports, newsletters, and email marketing campaigns.
Sales enablement teams to understand salespeople’s activities, how prospects engage with proposals, and how partners use sales and training materials.
Marketing communications teams communicate and engage with target markets more effectively, identify top-performing content, and segment the most engaged users.
Digital publishers assess content performance, provide advertisers with rich data, and adjust monetization strategies to increase engagement and revenue.
Market researchers: evaluate the potential of a new product or service and assess how well the offer, content, and visuals resonate with target audiences.
How Is JMA Different From Universal Analytics (UA)?
Like JMA, UA is an analytics service that provides statistics and content tracking tools; however, there are a few key distinctions between the two:
Joomag produces qualitative and personalized data. UA provides quantitative data and is more focused on traffic than users. So, while UA tells you what is happening with your content, JMA tells you why.
Joomag specifically tracks individual reader activity and content interactions, painting a crystal clear picture of user engagement and behavior. UA (mostly) applies to website analytics.
JMA’s data accuracy is reliable, while UA’s overall data accuracy can be compromised by users who block its cookies, certain browser extensions, ad filtering programs, and private networks.
JMA can tell you what drives potential customers to your site in the first place or why people bounce from certain pages. UA can’t.
UA only reports margins of error for the number of visits. Therefore, small segments of data may contain very large margins of error.
With Joomag, published content updates in real-time. In addition, pages and PDFs can be added or removed without compromising the respective data.
JMA requires zero coding. When someone visits a publication page, an event is triggered that immediately sends raw data to Joomag’s servers.
JMA furnishes analytical data per reader for specific publications and collections via filters and segmentation.
With Joomag, users can create custom forms, set up filters and segments based on collected data, and receive analytics based on filtered information.
How Can JMA and UA Be Used Together for a Powerful 1–2 Analytics Punch?
To better understand group and individual consumer behavior, businesses can integrate JMA with UA to access more robust data like age, income, and gender.
Suppose you’re distributing content on a website or landing page, for example. You can deploy UA to track keywords, downloads, or clicks and JMA to identify specific content performance metrics and unique readers.
You can also combine JMA with UA to strategically monetize your digital content. For instance, tracking user behavior with UA lets you optimize key areas like ad performance. With JMA, you can track important sales data like profits per publication or subscriptions.
By combining the power of UA’s page visit insights with JMA’s individual content engagement data, collaborating with advertisers is easier and more successful.
Understanding how audiences interact with content on a granular level can work wonders for businesses struggling to launch their marketing strategies. And it all starts with comprehensive, robust analytics tools like JMA.
How To Make the Most of UTM Codes in Joomag Analytics
After creating and distributing content, identifying its top-performing traffic sources is important, whether it’s social media, email marketing, a banner, or other channels.
This is where UTM codes come into play:
To create a UTM code, go to Google URL builder, follow the step-by-step instructions, and share the generated UTM link on different platforms.
By attaching a UTM code to a Joomag publication link, you can identify traffic-generating sources and the campaigns that produce the most results and ROI.
These statistics are found in the “Acquisition” section, under the “Campaigns” subsection.
If you’re looking for a content performance platform that works book a discovery call to see JMA in action.