The popular advice is to upload a PDF, add a page-turn animation, and call the job done. That approach preserves the appearance of print while leaving the business value of digital publishing largely unused. A modern...

Association magazines are more than communication tools. They can also become valuable sources of non-dues revenue.

Associations invest significant time, expertise, and budget into membership magazines. Editorial teams research industry developments, interview members, prepare reports, coordinate sponsors, and produce professionally...

Associations have more ways to communicate with members than ever before. They can publish a digital magazine, send newsletters, build a branded app, maintain a member portal, post on social media, and organize webinars...

Producing an association magazine requires significant work. Teams interview members, coordinate experts, review facts, manage sponsors, design pages, and distribute the final issue.

Associations create content that is valuable precisely because it is not available everywhere.

Association magazines require significant effort. Teams plan themes, interview members, coordinate contributors, manage sponsors, design each issue, and promote it across multiple channels.

Creating an association magazine becomes difficult when every issue starts with the same question: What should we publish this time?

Association magazines are created to inform, educate, and connect professional communities. However, even excellent content loses value when some members cannot comfortably read, navigate, hear, or understand it.