For SEO lovers like ourselves, there’s nothing juicier than a perfectly optimized piece of content.
SEO, or search engine optimization, refers to the practice of making websites more attractive to search engines. It rocks, and we talked about its value back in 2016.
We covered the basics of SEO in that article. In this one, we’ll spotlight important SEO trends that every marketer should watch out for in 2020. Let’s get started.
Trend 1: Voice search
Voice assistants are everywhere. It’s estimated that 111.8 million people in the U.S. use them monthly. Just ask one anything and you’ll receive an answer instantly. That’s power, and it’s a big reason why voice search has exploded in the past 5 years alone. Look for new restaurants, turn the lights on, play music, or prove your friends wrong whenever you want to. Voice search has changed the way we access and control information.
It’s really, really fast too. You’ll find what you’re looking for in seconds. That’s a godsend because no one likes waiting. Voice recognition is far from perfect, but it’s inching closer to it every year. More and more consumers are relying on their voices instead of their keyboards to browse the Internet.
Voice vs text. The stats (via Urban Analog):
For use when multitasking - when hands/vision are occupied (ex: driving) - 61%
Speed of search results versus typing in query - 30%
Ease of use vs typing - 24%
The fun or cool factor - 22%
Avoid menu confusion or searching for UI - 12%
Other - 1%
41% of adults and 55% of teens use voice search everyday (Google)
20% of all Google mobile queries are voice searches (source).
Voice search queries in 2016 grew 35x since 2008 (Search Engine Watch).
By 2020, experts believe that 50% of all searches will be voice searches (source).
Quick tips to optimize your content for voice search
The most successful voice search queries contain 3 words. Long-tail keywords can work to your advantage.
Include questions and colloquial phrases in your content, since both tend to occur more frequently in speech.
Know your audience. Consider its language style and come up with matching voice search queries.
Trend 2: Mobile-first indexing
Mobile-first indexing is Google’s initiative to prioritize mobile versions of content for indexing and ranking. We talked about it in one of our previous articles here.
As of July 1, 2019, all new websites are indexed using mobile-first indexing. In its official statement, Google wrote, “we're happy to announce that mobile-first indexing will be enabled by default for all new (and previously unknown to Google Search) websites starting July 1, 2019. It's fantastic to see that new websites are now generally showing users - and search engines - the same content on both mobile and desktop devices! For older websites, we’ll continue monitoring and evaluating pages for their readiness for mobile first indexing.”
Did you know? Publications created with Joomag are optimized for all devices and platforms.
Trend 3: Mobile page loading speeds
For a while now, desktop page load times have been a ranking factor for Google’s search algorithm. In July 2019, page speed became a ranking factor for mobile searches, too.
Google recommends its updated PageSpeed Insights tool to measure website page speeds. Click here for more information on the company’s aptly named Speed Update.
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